Gérard ASPAR - Director of International Operations and New Concepts
Marketing innovation at Saint-Gobain building distribution
Innovation: a continuous process
New concept process: the Platform example
Examples of achievements and projects
Today: 120 branches with landscaping label
Montér superstore concept at Optimera Norway
A significant growth potential
Platform Filière: 8 countries – 68 outlets (end of 2006)
Platform: a remarkable track record
Berlin : May 2006 / Milan : September 2006
New emerging concept and Chinese market
La Maîson: encouraging first results
2006: 2 « megastores » in the Paris region
Marketing innovation at SGBD: a continuous, systematic and proactive process